Fun fact: outside of being a designer, I co-own a record store with my husband, Dean.

Our store, Hardy Boys Records, has three locations, with the flagship at Camp North End in Charlotte, NC. We opened in October 2023, and it's been an exciting, whirlwind journey. Sharing our love of music with the Charlotte community has been one of our greatest joys!

Another joy? Building the Hardy Boys Records brand! Look, feel, vibe, packaging, merch — I developed and curated it all. As any designer knows, branding something so close to yourself is no easy task. This project is something I'm incredibly proud of; it pushed me to grow as a designer in so many ways, and it has been a gift and honor to witness the positive public response to our shop’s experience in real time.

Assets created: logo and brand, animated graphics, printed swag items, photobooth design and customer journey, three apparel designs, outdoor sign concept
Utilized skills: brand development and identity, digital design, print design, animation, experiential/large format design, outdoor signage, swag items, apparel design, interior design, vendor management
Tools + software: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects