2020 WORK SAFE/SHOP SAFE COVID CAMPAIGN
Broad River Retail / Ashley Homestore

Broad River Retail is a Licensee of Ashley Homestore, with stores spanning across North Carolina, South Carolina, and Georgia.

With social distancing protocols newly in place after COVID hit in 2020, Ashley Homestore began to strategize new ways to work and shop safely and in-person. Broad River Retail developed the Work Safe/Shop Safe campaign to help make shopping in-person possible again while maintaining clear communications about safety. The reach of the Work Safe/Shop Safe campaign was two-fold: creating materials to guide employees to keep themselves and shoppers safe, and helping shoppers abide by safety measures. The materials and logos I created for this campaign were adapted by Ashley Homestore for nationwide use.

Assets created: Social distancing floor decals, various posters and signage, lapel pins.
Utilized skills: print design, digital design, retail advertising, illustration
Tools + software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign