ABOUT BLUESHIFT

Blueshift.com is a customer engagement and marketing automation platform that uses AI-powered tools to help businesses engage customers across channels like email, mobile, web, and social media.

MY ROLE AT BLUESHIFT

As the Blueshift’s Brand Manger, I led the company's creative direction across digital and brand platforms, managing end-to-end design execution for marketing campaigns, sales enablement, and product storytelling. My work spanned strategy, concepting, and production—translating complex ideas into accessible, visually compelling assets that aligned with both brand standards and business goals.

During 3 years at Blueshift, I:

• Led a full company rebrand, modernizing our visual identity to reflect the company's growth and market positioning.

• Collaborated closely with marketing, product, and leadership teams to produce a wide range of deliverables, including software guides, blog and social media visuals, whitepapers, infographics, email templates, video assets, landing pages, event materials, and platform UI mockups.

• Scaled design operations and increased engagement across all channels while supporting clients in industries like retail, healthcare, finance, edtech, and more.