2020 LEAP YEAR EVENT

Broad River Retail d/b/a ASHLEY HOMESTORE

Broad River Retail is a Licensee of Ashley Homestore, with stores spanning across North Carolina, South Carolina, and Georgia.

The 2020 Leap Year Event took place in February of 2020. I created the event lockup in accordance to Ashley Furniture Industries branding standards, developed the color palette, and hand-illustrated the event’s artwork. The materials designed for this promotion included 3 stanchion sign posters, tag toppers, kiosk slides, and digital & social media assets.

3-tier stanchion posters

Two 3-tier stanchion signs are placed at the entrance of every store. They display the current promotion, offers, and financing options.

LEAPYEAR 3tier-01.png

product tag toppers

Toppers are placed on item tags, calling special attention to any sale items during the promotion.

Digital & social media assets

A variety of digital assets designed for desktop and mobile devices, Pandora radio, social media, and WSOC (Charlotte’s local news station).

LY2020_Digital-01.png

featured illustrations

Illustrations were created in Procreate using an iPad Pro and Apple Pencil.