Smart Guide TO CROSS-CHANNEL CAMPAIGNS

Blueshift, 2023

Blueshift.com is a customer engagement and marketing automation platform that provides businesses with tools to analyze and engage their customers through various channels, such as email, mobile, web, and social media. This Smart Guide highlights the use cases and strategies for marketers to most effectively reach their customers, using Blueshift’s capabilities.

As Brand Designer at Blueshift, I developed the updated brand direction and implemented it into this Smart Guide. Adapted from an earlier version of the Smart Guide, this new-and-improved version features up-to-date copy and stats, a refreshed strategy, fresh images, and an expanded color palette.

See below for a sampling of pages from before and after the re-design.

BEFORE

DOWNLOAD THE GUIDE

A password-protected PDF download is available for download here.