75th anniversary sale

Broad River Retail d/b/a ASHLEY HOMESTORE

Broad River Retail is a Licensee of Ashley Homestore, with stores spanning across North Carolina, South Carolina, and Georgia.

The 75th Anniversary Sale took place in March of 2020. I created the event lockup in accordance to Ashley Furniture Industries branding standards, and designed the look and feel. I incorporated gem-like illustrations as a nod to 75 years being known as the “diamond anniversary.” The materials designed for this promotion included 3 stanchion sign posters, tag toppers, kiosk slides, door and window clings, digital & social media assets.

3-tier stanchion posters

Two 3-tier stanchion signs are placed at the entrance of every store. They display the current promotion, offers, and financing options.

product tag toppers

Toppers are placed on item tags, calling special attention to any sale items during the promotion.

Digital & social media assets

A variety of digital assets designed for desktop and mobile devices, Pandora radio, social media, and WSOC (Charlotte’s local news station).

window cling

Placed on the windows to note a special event.